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Destination URL

*Required

The full URL where you want to send traffic (including https://)

Campaign Parameters

(Recommended)

Identifies which site/platform sent the traffic

Identifies the marketing medium (channel type)

Identifies a specific promotion or campaign name

Optional Parameters

Identify paid search keywords

Differentiate similar links (A/B testing)

Your UTM Link

Enter a URL and parameters above to generate your tracking link...

ResonaaResonaaAI-Powered

Track what really converts — phone calls & sales

UTM links show clicks. Resonaa shows which campaigns drive actual revenue with AI call tracking.

  • Attribute calls to campaigns
  • AI call transcription & analysis
  • Know which ads drive revenue

No credit card required

💡 Tip: Share this UTM builder with your partners and agencies

Ensure consistent campaign tracking across all your marketing channels

What is a UTM Link?

A UTM link is a URL with special tracking parameters added to track marketing campaigns. UTM stands for Urchin Tracking Module. When someone clicks a UTM link, the parameters (source, medium, campaign, term, content) are sent to Google Analytics, showing you exactly where your traffic comes from and which campaigns perform best.

5

UTM Parameters

source, medium, campaign, term, content

Unlimited Links

Create as many as you need

GA4

Compatible

Works with Google Analytics 4

Why Use Our Free UTM Builder?

The best free UTM link generator for marketing teams, agencies, and business owners

100% Free Forever

No hidden fees, no limits. Create unlimited UTM links without paying anything.

No Sign Up Required

Start building UTM links instantly. No registration, no email required.

One-Click Copy

Generate your UTM link and copy it to clipboard with a single click.

GA4 Compatible

Works perfectly with Google Analytics 4, Universal Analytics, and other platforms.

Quick Presets

Common sources and mediums as presets. Click to populate, or enter custom values.

Auto Formatting

Automatically converts to lowercase and replaces spaces with underscores for clean data.

Frequently Asked Questions

Quick answers to common UTM and campaign tracking questions

What does UTM stand for?
UTM stands for Urchin Tracking Module. It was created by Urchin Software Corporation, which was acquired by Google in 2005 and became Google Analytics.
Is this UTM builder free?
Yes, 100% free. No hidden costs, no sign up required. Create unlimited UTM tracking links without paying anything.
Do UTM links work with Google Analytics 4?
Yes! UTM parameters work perfectly with GA4. The data appears in your Traffic Acquisition and User Acquisition reports under Source/Medium and Campaign dimensions.
Which UTM parameters are required?
Technically none are required for the link to work. However, for meaningful tracking, always use utm_source, utm_medium, and utm_campaign together. These three give you complete attribution data.
Are UTM parameters case sensitive?
Yes! "Facebook" and "facebook" will appear as different sources in Google Analytics. Best practice: always use lowercase for consistency. Our builder automatically converts to lowercase.
Can I use spaces in UTM values?
Avoid spaces. They get encoded as %20 which looks messy in reports. Use underscores (_) or hyphens (-) instead. Our builder automatically replaces spaces with underscores.

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